Elizabeth Currid in today’s NYT.
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As vague a term as ‘buzz’ is, it’s so socially and economically important for cultural goods. Artists become hot because so many people show up for their gallery opening, people want to wear designers because X celebrity is wearing them, people want to go to movies because lots of people are going to them and talking about them. Even though it’s like, ‘What the heck does that mean?,’ it means something.
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