What does it mean for the art market that a living artist bypasses dealers altogether and sells his wares directly at auction? There is some speculation that this might be a pivotal moment, like the end of the studio system in movies or the continuing decline of the record labels in the music business. Could the gallerist’s traditional role as mediator between the contemporary artist and his market be passé?
“Some have seen this direct-to-market ploy by the artist as more evidence of his titanic Duchampian originality, as if even the way he plans to sell his work is a radical new art form.” Say what you will about him, Damien Hirst is aking this whole “being a rogue artist” thing pretty damn seriously.
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