watching this again made me kind of sad that tv spot ads have all but lost their cred. i know we will have pop-ups on online video and have to wade through mini-promos during VOD, but they may not be the innovative creative moments that people talk about the next day (we just won’t be watching the same things enough to have anything to talk about…). i’m glad ads are (someday) going to help me rather than interrupt me, but—call me old-fashioned—i used to love it when spots like this would bust into my life without asking.
more: the commercial’s worst nightmare [boston globe]
